Job Description

Job Title: SEO Manager

Location: 100% Remote

Duration: 12 months

Required Qualifications / Must-Haves

• Proven hands-on SEO experience managing SEO programs for service-based businesses ; experience with law firms is highly preferred .
• Strong experience with WordPress , including SEO optimization and site structure.
• Proven experience managing website migrations, redesigns, consolidations, and domain changes while minimizing organic traffic loss.
• Strong Local SEO experience, including Google Business Profile (GBP) optimization and management.
• Experience developing and executing technical SEO strategies.
• Experience with on-page SEO, keyword research, internal linking, metadata, structured data, and site architecture.
• Strong understanding of search engine algorithms, crawling, indexing, canonicalization, redirects, and technical SEO audits.
• Experience developing SEO-focused content strategies and working with writers/content teams.
• Experience with AI search optimization , including AIO (AI Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) .
• Experience monitoring organic search performance and communicating results to clients.
• Dependable, organized, self-motivated, and able to independently manage multiple client accounts.

Key Responsibilities

• Lead and execute SEO strategies across multiple client accounts.
• Perform comprehensive technical SEO audits and identify opportunities for improving organic search performance.
• Develop and execute local SEO strategies for service-based businesses.
• Manage and optimize Google Business Profiles , including categories, services, business information, reviews, and local visibility.
• Develop keyword strategies, content roadmaps, on-page optimization plans, and internal linking strategies.
• Optimize WordPress websites for search performance, crawlability, speed, structure, and user experience.
• Plan and execute website migrations and site consolidations , including URL mapping, redirects, canonicalization, indexing, and post-migration monitoring.
• Identify and resolve technical SEO issues involving crawling, indexing, duplicate content, broken links, metadata, structured data, and site architecture.
• Develop strategies for AIO, AEO, and GEO to improve visibility across AI-powered search and answer engines.
• Monitor organic traffic, rankings, conversions, local visibility, and other SEO KPIs.
• Prepare clear SEO reports and communicate performance, opportunities, and recommendations to clients.
• Work directly with clients to understand business goals and translate them into measurable SEO strategies.
• Collaborate with developers, content writers, designers, and other digital marketing professionals.
• Stay current with Google algorithm updates, SEO best practices, local search changes, and emerging AI search technologies.

Technical SEO Skills

• Technical SEO Auditing
• On-Page & Off-Page SEO
• Keyword Research
• Site Architecture
• Crawl & Indexation Optimization
• Canonicalization
• XML Sitemaps
• Robots.txt
• 301/302 Redirects
• Structured Data / Schema Markup
• Internal Linking
• Core Web Vitals
• Website Migrations & Consolidations
• Local SEO
• Google Business Profile

AI Search Optimization

Experience with emerging search optimization strategies is highly valued, including:

• AIO AI Optimization
• AEO Answer Engine Optimization
• GEO Generative Engine Optimization
• Optimization for AI-generated search results and answer engines
• Entity optimization and topical authority
• Structured content designed for AI discovery and citations

Preferred Tools & Platforms

• WordPress
• Google Search Console
• Google Analytics / GA4
• Google Business Profile
• Google Tag Manager
• SEO crawling and auditing tools
• Keyword research and rank-tracking platforms
• Looker Studio or similar reporting platforms
• Schema/structured-data tools

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