Job Description

Content Creation

• Create engaging, informative, and persuasive content around SAG Intelligence's products, solutions, and services.
• Develop content for different stages of the customer journey, from awareness and education to consideration and conversion.
• Create website content, product descriptions, blogs/articles, LinkedIn posts, social media content, email campaigns, product announcements, solution briefs, one-pagers, case studies, sales collateral, FAQs, and presentation content.
• Translate complex product and technology concepts into simple, engaging, and easy-to-understand content for business audiences.
• Develop messaging focused on customer problems, benefits, use cases, and business outcomes.

Graphic Design

• Design marketing and sales materials aligned with SAG Intelligence's brand.
• Create social media creatives, infographics, product graphics, presentation decks, sales one-pagers, brochures, product/solution sheets, case-study designs, email graphics, website visuals, and digital advertisements.
• Maintain consistency in branding, typography, layouts, imagery, and overall visual identity.
• Transform written concepts and product information into compelling visual stories.
• Create graphics that communicate complex information quickly and effectively.

Customized Content for Inbound Enquiries

• Work with the Sales/BDR team to understand prospect requirements and create customized content to support sales conversations.
• Create customized product presentations, prospect-specific one-pagers, solution summaries, product/service overviews, industry-specific collateral, use-case presentations, proposal visuals, product comparison documents, customized email content, and follow-up materials.
• Develop customized case-study or ROI-style content and visual explanations of how products or services can address a prospect's specific problem.
• Take a prospect requirement and turn it into concise, professional, and visually appealing content that explains how SAG Intelligence's solution can address the requirement.

Sales Enablement

• Work closely with BDR and Sales teams to understand common prospect questions, objections, and requirements.
• Create reusable sales collateral that helps the sales team communicate products effectively.
• Develop content for different industries, personas, and use cases.
• Quickly adapt existing content for specific prospects or opportunities.
• Maintain a library of updated marketing and sales collateral.
• Help the sales team present complex products and solutions simply and compellingly.

Product & Industry Research

• Develop a strong understanding of SAG Intelligence's products, services, and target customers.
• Research relevant industry trends and customer pain points.
• Understand target audiences and create content that resonates with their business challenges.
• Stay up to date with trends in Healthcare, Legal, Finance, Technology, AI, and related B2B industries , as relevant to the company's offerings.
• Translate product updates and new features into customer-friendly messaging.

Social Media & Digital Content

• Develop engaging content for LinkedIn and other relevant digital channels.
• Create educational, thought-leadership, product-focused, customer pain-point, industry insight, infographic, and short-form visual content.
• Work with the Marketing team to maintain a consistent content calendar.
• Repurpose long-form content into multiple social and visual formats.

Performance & Quality

• Maintain quality and consistency across written and visual content.
• Ensure brand consistency across marketing materials.
• Deliver customized sales requests within the required turnaround time.
• Continuously improve content based on audience and sales feedback.
• Support the Sales/BDR team with relevant and effective content.

Requirements

• 2–5+ years of experience in content creation, graphic design, marketing communications, or a similar role.
• Strong combination of content writing and graphic design skills .
• Excellent written and spoken English.
• Ability to write professional B2B content with a clear and persuasive tone.
• Strong visual communication and design sense.
• Ability to understand technical/product information and simplify it for a non-technical audience.
• Strong understanding of business audiences and decision-makers.
• Ability to create customized content quickly based on sales or customer requirements.
• Experience creating content for B2B companies, SaaS, technology, healthcare, professional services, or similar industries is preferred.

Design Tools

Strong proficiency in one or more of the following:

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Canva
• Figma
• PowerPoint / Google Slides

Experience with Adobe Premiere Pro, After Effects, CapCut, or similar video/motion-graphics tools is an advantage.

Content & AI Tools

Experience with modern content and AI tools is highly desirable, including:

• ChatGPT or similar AI writing tools
• AI-assisted design tools
• Grammarly or similar editing tools
• Content management systems
• SEO/content research tools

The candidate should understand how to use AI to accelerate content creation while maintaining originality, accuracy, brand voice, and quality .

Preferred Qualifications

• Experience working with B2B SaaS or technology companies.
• Experience creating content for senior decision-makers.
• Experience supporting sales teams with customized collateral.
• Understanding of Healthcare, Legal, Finance, or other professional-services industries.
• Portfolio demonstrating both content writing and graphic design .
• Experience creating presentations and sales enablement materials.
• Basic understanding of B2B marketing funnels and lead generation.

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